Training & Workshops

Presentations and Training

customized workshops/trainings available

Mara has been reaching and interactively teaching audiences with gentle humor combined with “how-to” handouts and interactive exercises that participants can immediately take back and utilize in their workplace. She currently develops and conducts one-on-one training courses to boost organizational efficiency, fundraising skills, and competence.

2017 National Trainings:

Public Relations Society of America Oregon Communicators Conference
Portland, Oregon, May 15
“The Evolution of Branding Psychology”

Public Relations Society of America North Pacific District Conference
Reno, Nevada, April 20
“Measurement, Research and Evaluation of Social Media”

Medicare Marketing Innovations
San Diego, California, July 10
“Diversity Marketing — The Untapped Market”

Building Your Medicaid Business with Improved Outreach, Engagement & Retention Strategies 2017
Chicago, Illinois, July 25,
“Attrition and Retention Toolbox”
“Marketing to Dual Eligible”

Ritter Insurance Marketing, Southern Summit
August 29, Atlanta, Georgia
“CMS Lead Pipeline Development”

Current Training Presentations

  • Marketing to Baby Boomers, consumer profile
  • Niche marketing to Baby Boomers, lead generation
  • Team Building
  • Workplace Compliance Communicating with Strategy
  • Medicare and Medicaid attrition and retention tactics
  • Compliance niche markets for the Medicare and Medicaid consumers
  • Intergenerational communication
  • Sponsorships and partnerships “how to”
  • Getting ready for fundraising
  • Get paid what your worth – – Building your career pathway
  • Medicare and Medicaid 101
  • Successful use of social and traditional media in crisis situations
  • Successful use of social and traditional media for fundraising
  • Nutrition for seniors
  • Balanced nutrition on a budget
  • Communicating with Millennials
  • Leveraging niche markets for CMS compliant leads
  • Relationship marketing and lead generation
  • Assessing and surviving your work culture
  • How to talk to your doctor (so they listen)
  • Plain talk: explaining medical issues and compliance to your patients