Mara Woloshin, M.A., APR, Fellow PRSA
Mara is one of the few marketers in the Pacific Northwest with a depth of knowledge in Medicare and Medicaid marketing compliance. In fact, she’s written a book on compliance marketing which she presented at the national conference Strategic Marketing Solutions, in 2015. A professional speaker and trainer for over 15 years, she has been consulting and training adult audiences on strategic marketing, research and measurement for decades. Her special interest for over a decade has been health care and Aging America, which was sparked by the launching of Medicare Part D in 2003 when Mara was engaged as the Oregon and Washington spokesperson and outreach consultant. In addition to her full-service agency, she has taught marketing and public relations at Oregon universities since 1989.
A frequent national speaker and trainer on health issues, Mara will presents on a regular basis. One of her most population topics in 2017 was, “Reach Out! Ethnic and Diverse Medicare Beneficiaries: The Untapped Market” where she will present research on compliant and ethical outreach to LGBTQ and minority beneficiaries at the 8th Annual Medicare Marketing Summit in San Diego, Calif. Mara is looking forward to “working the frontlines,” as an agent and marketing with the Health Plans in Oregon Team.
She a professional member of the National Speakers Association, America’s Health Insurance Plans (AHIP), a national political advocacy and trade association, The American Marketing Association (AMA), Willamette Valley Development Officers (WVDO), and the Public Relations Society of America (PRSA). She was admitted into PRSA’s College of Fellows in 2005. Her work in strategic planning, grassroots marketing, business and fund development, community involvement, social and traditional media relations, research and planning has received numerous awards.
When time permits, she writes as a freelancer on Oregonians of interest and publishes columns on business issues.
Mara’s next book “The Senior-Citizen Sexual Revolution” is expected to be available in 2018.
Judith Starr – Fundraising and Grant Expert
Throughout her extensive career, Judy has helped nonprofit organizations raise millions of dollars, streamlined and improved numerous fundraising processes, and has led multiple organizations to not only meet their fundraising goals, but exceed them – considerably. During her recent work at the Clark College Foundation, Judy helped her team raise $9.5M, exceeding the $6.5M goal of the campaign.
During Judy’s tenure at organizations such as American Red Cross and Boys & Girls Clubs of Portland, she has raised over $10 million in corporate sponsorships, $25 million in major gifts and over $50 million in grants. She has also personally raised over $650,000 in FY15/16 through committee management, strategic planning, and mentoring/guidance of fundraising staff.
As an active member in her community, Judy has received the Willamette Valley Development Officer’s Crystal Award for Race for the Roses in 2000, developed a working relationship with KATU TV to develop a Child Abuse Prevention campaign, and implemented public relations and fundraising campaigns to open a shelter for homeless women and children with Portland Rescue Mission.
Patti Atkins, APR – Healthcare and Events Marketing Specialist
As a seasoned communications professional, Patti Atkins, APR provides an invaluable resource to clients as a manager, strategic planner and critical thinker. The former director of marketing and communications for Providence Seaside Hospital has decades of hands-on experience in public relations, marketing, internal communications, relationship management and advertising. Patti was eventually promoted within Providence Health & Services to regional public relations manager where she not only handled external communication issues, initiated and sustained positive relationships with regional social and traditional media contacts.
She has additional years of experience in communications management positions with Regence BlueCross BlueShield, LifeEra and Mentor Graphics Corporation. Her education includes a bachelor’s degree and graduate course work in organizational communications. Patti was accreditation by the Public Relations Society of America in 2005.
Patti has served on the local Portland Metro PRSA board in several officer positions including chapter president. Her current volunteer experience includes teaching and mentoring individuals through the PRSA accreditation process in her home state of Oregon. Patti learned about the ALS Association of Oregon and SW Washington when a member of her family was diagnosed with the disease. For the past several years, she has volunteered her services to this nonprofit where she has organized and promoted events as well actively participated in support groups.