Crisis Communications

Crisis Management and PR

From Tylenol to Tiger Woods to Toyota, the headlines every day are telling us the story of brands in crisis.

Today's consumer gets information in real-time. When your product or brand reputation is attacked, the goodwill and customer loyalty you've spent years earning can be gone in days or even hours.

The wrong response to a crisis has marked the end of countless companies. It's no time for guesswork. You need a swift, effective response. You need a steady hand at the wheel, an expert who can get ahead of the moment and turn tragedy into triumph while saving your brand's bacon.

Woloshin Communications has the expertise to provide the help you need. From product recalls to federal regulatory issues and labor disputes, we'll make sure you project the appropriate images and messages. We have handled litigation issues from bankruptcy disclosure to trade mark rights to class-action suits. From high-stakes litigation to employee issues, Woloshin Communications has the crisis management skills to mitigate damages and ethically manage your side of the story.

Pre-crisis planning and training

The companies that weather crises the best are the ones who thought about and planned for potential problems before they occur. In addition to providing strategic counsel, message development, and media relations in the midst of a critical issue, Woloshin Communications provides pre-crisis planning and training so your team is prepared before a problem arises. You will receive the knowledge and expertise needed to navigate any storm and you will emerge stronger than ever.

Is it Issues Management or Crisis Management?

Planning a new program, service product or launch? We specialize in not only competitive analysis, but also identification of ALL regulatory issues that may present an unforeseen obstacle to your campaign. Our toolkit includes identifying and dealing with planning commissions, civic bodies and coalitions that could stop your plans without warning, costing you time and money.